Be [You]

Changing Perceptions. Promoting the Positive.

Inspiring Connections.

The Be[You] campaign changes perceptions by celebrating & promoting the unique, healthy ways in which Alaska youth engage with their peers & communities. Be[You] challenges misconceptions of underage drinking by highlighting healthy norms.

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Are you one of them?

The campaign features teens around the state who represent the majority: healthy, non-drinking teens. It showcases young Alaskans and their healthy behaviors, values, and beliefs!


Share your story with us!

Thrive Mat-Su wants to hear about your choice to be part of the 78% of Alaska teens that don’t drink. Send us a photo of you enjoying your favorite things along with your story to

Be[Social]! Find us on:


Instagram: @BeYouAK