Changing Perceptions. Promoting the Positive.
The Be[You] campaign changes perceptions by celebrating & promoting the unique, healthy ways in which Alaska youth engage with their peers & communities. Be[You] challenges misconceptions of underage drinking by highlighting healthy norms.
Are you one of them?
The campaign features teens around the state who represent the majority: healthy, non-drinking teens. It showcases young Alaskans and their healthy behaviors, values, and beliefs!
Share your story with us!
Thrive Mat-Su wants to hear about your choice to be part of the 78% of Alaska teens that don’t drink. Send us a photo of you enjoying your favorite things along with your story to firstname.lastname@example.org.