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Our Work

Since our inception in 2007, Thrive Mat-Su has been our community’s leader in addressing substance abuse issues. Acting as a catalyst for change, Thrive Mat-Su mobilizes resources and forges partnerships to impact the Valley in lasting and measurable ways.

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Thrive Mat-Su will lead a data-driven coordinated community response to prevent and reduce underage substance use.

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A community where individuals thrive in an environment that supports healthy choices regarding substance use.


Indicators & Substances

Thrive Mat-Su tracks alcohol, tobacco, prescription drug, and marijuana. Our indicators include

  • Past 30-day use

  • Perception of Harm

  • Perception of Peer Disapproval

  • Perception of Parental Disapproval

  • Peer Climate & Connectedness in School

  • Caring Adult in Their (Youth) Life

  • Volunteering

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Key Strategies

The Be [You] Media Campaign

Did you know that 78% of Alaska teens choose not to drink alcohol?

And, the 2017 Mat-Su Youth Risk Behavior Survey (YRBS) found that…

Increase Accessibility of Mat-Su Youth Programs

What can we do to get more youth engaged in community programs that strengthen positive peer-to-peer and peer-to-adult relationships? There are a lot of programs out there, but do youth know about them? Can youth and families afford to be a part of community programs? How are youth going to get there? THRIVE is working to improve the youth services infrastructure of the Mat-Su Borough.

Annually, Thrive hosts a Youth Retreat designed to help local students build skills in leadership and community service. Many activities during the retreat are youth-developed and taught! Read more HERE.

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Increasing Access to Quality Programming & Skills Development.

By promoting continuity of positive messaging, Thrive Mat-Su seeks to make connections between youth, their peers, supportive adults, and the community at large. Through these connections, involvement in available programming, as well as engagement in the creation of new programs, increases.

Supporting Our Community

Thrive Mat-Su has been able to support local efforts related to our goal of addressing substance use in the community, including:

  • Drug ID kits for Palmer Police Department, Wasilla Police Department, & Alaska State Troopers

  • Youth Town Hall

  • 10,000 drug education books for Wasilla Police Department’s school outreach program

  • Be[You] t-shirts, supporting the media campaign & publicizing that 78% of Alaska teens don’t drink

  • 2,000 Mat-Su Valley Resource Guides

  • Alaska State Government Conference

  • Provided staffing and publicity for Drug Take-Back Days in Palmer, Wasilla, & Talkeetna

  • Sunshine Community Health Center’s Youth Training and Resilience Program

  • Conversation Starter boxes to strengthen families by encouraging conversation